Dove’s Marketing Strategy, 5 Keys to its Success
Indigo 9 Digital
MAY 16, 2022
If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. This changed with Dove’s Real Beauty campaign in 2004.
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