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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 230
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Australian minimalist label Status Anxiety opens NYC store

Inside Retail

Will Sked founded Status Anxiety in 2004 after recognising a need in the market for simple, fashionable men’s wallets. The store, located at 248 Elizabeth Street, offers ethically sourced leather goods with a focus on biodegradable materials and environmental impact reduction.

Boutique 279
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 333
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group. Andrea Guerra, with his long professional experience, has shown entrepreneurial skills in businesses where the founders are present and engaged, blending their culture and the needs of a company continuously evolving and active on international markets.”.

Fashion 295
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Safilo, Marc Jacobs extend global eyewear licensing agreement

Inside Retail

The deal will allow Marc Jacobs to strengthen its offerings in the US market as well as around the globe. Eyewear retailer Safilo Group and Marc Jacobs have inked a multi-year global licensing arrangement that will until December 2031.

Outdoor 130
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DC Shoes co-founder dies in snowmobile accident

Inside Retail

Block was a marketing executive who co-founded the skateboard fashion brand DC Shoes with his business partner, Damon Way in 1994. Block sold his remaining shares and transitioned into a professional rally driver in 2004 as Quicksilver bought the company.

Fashion 246
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Status Anxiety founder Will Sked talks US expansion

Inside Retail

In a market as saturated as leather goods and accessories, it’s hard for brands to find ways to stand out. In 2004, he took the matter into his own hands and set about launching a brand to fill this white space. IR: The brand was originally launched in 2004.