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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 208
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The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences

Retail TouchPoints

Companies looking to successfully manage a workforce responsible for performing home maintenance, appliance installation and repairs, critical electric or plumbing work — or overseeing short-cycle construction projects — need a strategy to overcome the challenges of building a candidate pipeline to ensure full staffing.

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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

Booktopia CEO Tony Nash is to step aside to take up a new position within the company focused solely on growth as the company struggles in a “volatile and unpredictable” market. Volatile and unpredictable’ market. He will continue in the CEO role while the board searches for his replacement.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. The growth was credited to a slight increase in customer traffic and accelerated growth in the retailer’s market share of “highly consumable product sales.”

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The Future of Experiential Retail

Retail TouchPoints

First, let’s take a look at what we’ve done in the market thus far. Consumers support brands that actively engage them by including them in their branding and marketing strategies. Consumers are the most important piece of any retail marketing strategy. Simply put, what is the future of experiential retail?

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? Generally speaking, every retailer needs a backup plan, and to continue to invest aggressively in marketing and brand building if they wish to emerge as an ecommerce holiday shopping winner.

Shopping 258
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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? Founded in 2004, the company grew quickly , from turning over $2000 in the first month, to $30,000 in the fourth. US-based Amazon has captured more of the Australian book market in recent years.