Granado’s 154-year journey to bringing Brazilian fragrance to the world
Inside Retail
JULY 9, 2024
In 2004, Granado acquired Phebo, Brazil’s first luxury perfumery, which first launched in the 1930s, and began creating colognes, perfumes, and other fragrance products that call to mind the company’s home country. In 2020, a booming year for the broader fragrance industry, Granado garnered an annual net revenue of R$617 million (US$113.8
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