The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors
Retail TouchPoints
JANUARY 28, 2021
The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs. Socially-Conscious Sally.
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