5 Lessons Learned from Shake Shack’s Strategy & Growth
Indigo 9 Digital
DECEMBER 6, 2023
Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004. One of the reasons Shake Shack took off is because there weren’t a lot of similar options at the time. Find the white space.
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