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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 315
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 208
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Australian minimalist label Status Anxiety opens NYC store

Inside Retail

The store, located at 248 Elizabeth Street, offers ethically sourced leather goods with a focus on biodegradable materials and environmental impact reduction. Will Sked founded Status Anxiety in 2004 after recognising a need in the market for simple, fashionable men’s wallets.

Boutique 279
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Prada Picks Former Luxottica Chief as CEO

Retail TouchPoints

From 2004 to 2014, Guerra served as CEO of eyewear firm Luxottica Group. The appointment of Guerra comes as the company prepares Prada and Bertelli’s son Lorenzo Bertelli — currently Prada Group’s Head of Corporate Social Responsibility — to one day take the helm at the luxury fashion house.

Fashion 272
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DC Shoes co-founder dies in snowmobile accident

Inside Retail

The co-founder of American footwear company DC Shoes, Ken Block, has died in a snowmobile accident in the US, at the age of 55. Block was a marketing executive who co-founded the skateboard fashion brand DC Shoes with his business partner, Damon Way in 1994.

Fashion 246
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Booktopia searches for new CEO after Tony Nash steps aside

Inside Retail

Booktopia CEO Tony Nash is to step aside to take up a new position within the company focused solely on growth as the company struggles in a “volatile and unpredictable” market. It’s time to hand over the leadership reins to someone who is more capable than me at that job description.

Shipping 264
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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. said Jeff Owen, COO at Dollar General in a statement. said Jeff Owen, COO at Dollar General in a statement. and net sales up 9% to $9.4