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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Mask mandates are returning, consumer confidence is dwindling and shortages have caused a strain on retailers’ supply chains. Bose recognized the potential of search marketing as an essential advertising channel in 2004. While we likely can expect to see more digital acceleration, what do we know beyond that?

Shopping 264
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Newly-Online Nelly found herself suddenly forced indoors in March 2020, and she’s been hesitant to return to a physical store since. Bose recognized the potential of search marketing as an essential advertising channel in 2004. Newly-Online Nelly.

Consumer 264
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Apparel 260
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). An advertisement in the August 1917 edition of Merchants Record and Show Window proclaimed that the Koester School was “The Greatest Window Display School in the World.”. THE END OF THE. SELL THEM THEIR DREAMS. Marquand and F.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

He had a reality TV show, 2004-5, The Rebel Billionaire, you know, whatever, 16 contestants. By the way, TV advertising is still a big piece of our marketing spend. Shawn : [10:22] No, I mean, it was a weird situation. TV is dead, headline from 2008.