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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 233
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. ” Hennington joined Target in 2003 and was named to its leadership team in 2020.

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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 272
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

Planning 235
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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. In the face of this product scarcity, the retailers that could fulfill consumer needs quickly were immediately rewarded. For many, every day has become a holiday as new packages arrive from their favorite online retailers.

Apparel 272
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246
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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. We’re past the point of marketing to a few social media platforms. While Moncler is globally recognised for its lavish ski-wear, it’s a brand that shifts alongside regular changes in fashion and consumer behaviour.

Fashion 246