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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 240
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. ” Hennington joined Target in 2003 and was named to its leadership team in 2020.

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Niche luxury labels remain attractive in Singapore amid luxury fatigue 

Inside Retail

As established luxury brands navigate complex market dynamics, emerging niche luxury labels are witnessing a notable uptick in consumer engagement and market presence. The Singapore luxury market is no exception.

Boutique 147
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 273
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

Planning 248
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246
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Aiwa brand up for auction, its parent bankrupt

Inside Retail

Listed on the Tokyo Stock Exchange from 1961 it lost profitability in the late 1990s and was taken over and delisted by Sony in 2003. As increasingly more newcomers enter the consumer electronics market, owning a brand as recognisable as Aiwa would be a tremendous competitive advantage.”