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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 272
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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. In the face of this product scarcity, the retailers that could fulfill consumer needs quickly were immediately rewarded. For many, every day has become a holiday as new packages arrive from their favorite online retailers.

Apparel 272
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I The story around ongoing consumer spend in the face of an ongoing cost-of-living crisis isn’t cut and dry.

Consumer 246
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 233
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Target Shuffles Merchandising Leadership, Again, Begins Hunt for New CMO

Retail TouchPoints

As Rick takes on full oversight of merchandising, Christina will be dedicated to keeping our strategy consumer-centric, differentiated and future-focused. ” Hennington joined Target in 2003 and was named to its leadership team in 2020.

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People are Talking About RFID Again…Here’s Why

Retail TouchPoints

What’s old is new again, but this time around the focus is squarely on the value proposition for stores and consumers instead of the distribution centre (DC). You’ll likely recall the famous Walmart RFID mandate, announced in 2003 with an effective date of January of 2005.

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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There will be new metrics and KPIs.

Planning 235