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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

Marketing 246
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Meet Zhik: The sailing brand everyone will be wearing at the Olympics

Inside Retail

And the hope is that people will look at them and say, ‘Wow, I want to be like him or her,’” Piet Poelmann, Zhik’s CEO, told Inside Retail. Former tech founder turned sailing enthusiast Brian Conolly founded Zhik in a Sydney garage in 2003 after being disappointed by the poor fit and function of the gear on the market.

ATS 246
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Niche luxury labels remain attractive in Singapore amid luxury fatigue 

Inside Retail

As established luxury brands navigate complex market dynamics, emerging niche luxury labels are witnessing a notable uptick in consumer engagement and market presence. The Singapore luxury market is no exception. However, they are more discerning in their choices, expecting more elevated propositions and services.”

Boutique 147
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Wow Bao Links Loyalty Program to New Roblox Experience

Retail TouchPoints

Since launching in 2003 in Chicago, Wow Bao has expanded to nearly 700 locations across the U.S. After Roblox players join the Hot Buns Club to claim the limited-supply avatar item, they will receive a link via email for a free box of Wow Bao at their local grocer and also be enrolled for a chance to win free bao for a year.

Grocer 161
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Build your expertise. Test and learn.

Planning 295
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Perspex Distribution Ltd Celebrates 20 Years of Excellence in the Thermoplastic Industry

Retail Focus

Perspex Distribution opened its first branch in Chelmsford, Essex, in October 2003, since then it has successfully expanded its product range and branch locations, successfully catering to a diverse range of UK industries, from signage and print, to construction and precision fabrication.

Location 147
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Aiwa brand up for auction, its parent bankrupt

Inside Retail

At its peak, it achieved sales of more than $2 billion annual revenue. Listed on the Tokyo Stock Exchange from 1961 it lost profitability in the late 1990s and was taken over and delisted by Sony in 2003. Aiwa has manufactured audio products, including speakers, headphones, and stereo systems since 1951.