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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

Marketing 233
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Meet Zhik: The sailing brand everyone will be wearing at the Olympics

Inside Retail

And the hope is that people will look at them and say, ‘Wow, I want to be like him or her,’” Piet Poelmann, Zhik’s CEO, told Inside Retail. Former tech founder turned sailing enthusiast Brian Conolly founded Zhik in a Sydney garage in 2003 after being disappointed by the poor fit and function of the gear on the market.

ATS 246
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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

From the comfort of their home, an individual can enter the digital space of a store’s market and visualize the product, taking in the product line and the full, curated brand experience. Trained as an interior designer, McDannald joined Baltimore’s New Design Light firm in the sales department in 2003 before becoming co-owner in 2009.

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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Build your expertise. Test and learn.

Planning 235
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Vision Brands Group acquires Rock Your Baby

Inside Retail

” The label was founded by Caroline Nesbitt and Johanne Walsh at the Bondi Markets in Sydney in 2003. . “Adding Rock Your Baby to our portfolio feels like a natural step as we continue to grow and evolve.” “We can’t wait to see how they take Rock Your Baby to new heights.”

Apparel 130
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. per pair, according to Ting.

Consumer 272
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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. We’re past the point of marketing to a few social media platforms.

Fashion 246