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Meet Zhik: The sailing brand everyone will be wearing at the Olympics

Inside Retail

And the hope is that people will look at them and say, ‘Wow, I want to be like him or her,’” Piet Poelmann, Zhik’s CEO, told Inside Retail. Former tech founder turned sailing enthusiast Brian Conolly founded Zhik in a Sydney garage in 2003 after being disappointed by the poor fit and function of the gear on the market. Boating boom.

ATS 246
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 279
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

per cent year on year in December 2022 and is currently sitting at 26.72 In December 2022, a note by Morgan Stanley, which found that young adults living at home with their parents were driving purchases of pricey products, was widely covered by the media. “In Australia, retail spending in restaurants and cafes grew 25.34

Consumer 246
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 246
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. There will likely be a spike in interest at some point, and you want to make sure you’re already at the table by then. My recommendation is to get this plan done this year. Will they be the first to adopt?

Planning 295
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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. According to Mirakl’s Enterprise Marketplace Index (“the Index”), while traditional ecommerce sites have experienced sharp growth, online marketplaces have grown at double the ecommerce rate: more than 80% year over year in the fourth quarter of 2020.

Apparel 279
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How Robots Can Help Retail Operate Safely Again

Retail TouchPoints

Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see them in context. At large retail outfits you won’t be trying on that shirt. Brady Watkins is the Senior Vice President and General Manager at SoftBank Robotics America.

Shopping 317