Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

JUNE 26, 2024

Current Chief Marketing Officer Lisa Roath will take over Gomez’s previous role, handling the merchandising of food, essentials and beauty in early 2025, but she will remain as CMO until her successor is found. ” Hennington joined Target in 2003 and was named to its leadership team in 2020. Both appointments are effective July 7.

Accessories 262

Accessories Apparel Advertising Marketing 262

Retail TouchPoints

JULY 7, 2022

According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Divide and conquer with your team.

Planning 295

Planning Advertising Marketing Consumer 295

Small Biz Trends

AUGUST 31, 2022

If you’re in the market for a franchise system that sells sandwiches, there are plenty of options to choose from. Brand recognition and marketing support. When you open a franchise, you’ll benefit from the brand recognition and marketing support of the parent company. So which one is right for you?

Advertising 98

Advertising Location Shopping Marketing 98

Indigo 9 Digital

APRIL 5, 2022

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba’s cloud computing business is the market leader in China. Source: Statista.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

JUNE 28, 2022

In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. We moved budgets [to TikTok] for advertising and talent,” said Megan Brophy, senior director of marketing at Abercrombie & Fitch. “It

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Mobile phones have become essential conduits for communication, entertainment and commerce. But the shift is bigger than consumer-facing innovations.

Consumer 52

Consumer Customer Experience Promotions Advertising 52