We Need to Talk About Porch Piracy
Retail TouchPoints
NOVEMBER 6, 2024
In an era when online shopping is not just a convenience but a way of life, a new menace is plaguing consumers and retailers alike: porch piracy. Our recent research reveals that over a third of U.S. online shoppers have fallen victim to this form of theft within the past year. The situation is particularly dire for younger generations, with over half of Gen Z consumers reporting that they have experienced porch piracy in the last 12 months.
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