How Brands Should be Preparing for a Potential TikTok Ban
Retail TouchPoints
NOVEMBER 4, 2024
For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. If the current ban on the platform is upheld, it will be blocked in the U.S. on Jan. 19, 2025 unless it is sold to a U.S.
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