Can innovation help Nike maintain its market dominance?
Inside Retail
JUNE 30, 2024
Sales from its own platforms (Nike Digital and Nike-owned stores) were down 8 per cent, but wholesale revenues rose by 5 per cent (8 per cent currency neutral) and accounted for 56 per cent of the total. Sporting goods were a standout though, rising by more than 20 per cent in May and 15.2 per cent for the year to date.
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