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Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using storelayout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?
That starts with us being strategic, disciplined, and purposeful in the real estate decisions we make through to how we bring our brand to life in the store. Whether that’s with the marketing storytelling on our walls, the product collections we sell or the visualmerchandising elements that speak to who we are.”
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