(Some of) the Technology that is Empowering the Customer Channel in Physical Retail
Retail Next
APRIL 1, 2021
Social commerce. This was a fascinating early look into deep metrics that helped to justify marketing spend, physical store design, layout, space planning, visual merchandising changes and more. . . Snapchat has incorporated augmented reality in their shopping experiences. TikTok has tested a “Shop Now” button.
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