At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’
Retail TouchPoints
DECEMBER 3, 2024
Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a modest family-run newsstand in Maynard, Mass. Some of the biggest changes over the past six decades have revolved around what brick-and-mortar retail means to customers, as well as a lot of customers going the digital route for shopping.
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