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Consumers are changing how they shop and who they shop with, and now brands are taking notice. Traditionally, retail spaces have been associated with social interaction and shared experiences, serving as bustling hubs for family outings and social gatherings among friends. Shopping alone may be the answer.
Nominated by their peers, these multidisciplinary designers, architects and visualmerchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. She is also responsible for working on shop-in-shops.
Today, retailers and brands need to support their customers how, when and where they want to shop. Retailers and brands need to support, allow and empower their customers to engage with – and shop – them as the customer wants. Virtual shopping. Again, Nordstrom with their new Nordstrom Live virtual shopping experiences.
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