As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. It’s an unsustainable and wasteful cycle because one size doesn’t fit all.” Consumers also are missing context, because they don’t have a powerful visual reference for how a product may look and fit on someone with a similar body type.
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