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The purpose of this strategy is to provide the best price for shoppers and improve customer loyalty, which can lead to more purchases in the future. In today’s hyper-competitive retailmarket, a price match policy may seem like a good idea. Let’s look at the pros and cons of price matching to find out.
Not having a professional design your packaging guarantees failure before the product can get on a retailer’s shelf ). Before you knock on the door of Walmart, you need to ask yourself, “Am I ready yet to sell to retail, especially a large multi-billion-dollar retailer?”
This is when one retailer agrees to match a lower price from a competitor, typically if the shopper presents evidence of the better price. . In today’s hyper-competitive retailmarket, price matching may seem like a good idea. Let’s look at the pros and cons of price matching to find out. .
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