Retail TouchPoints

FEBRUARY 4, 2022

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado.

Retail Marketing 312

Retail Marketing Marketing Promotions Consumer 312

Retail Wire

FEBRUARY 2, 2022

market share of e-commerce spending and 60 percent of the platform’s total sales, according to eMarketer. Amazon’s direct sales represent another 17 percent of the market. Sellers on Amazon.com’s marketplace account for 25 percent of the total U.S.

Retail Marketing 246

Retail Marketing Marketing Accounting 246

Tokinomo

DECEMBER 7, 2022

That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. 2023 is just around the corner and we want to give you a head start. Carol Spieckerman , Jeff Sward , and Mike Anthony share actionable insights that will help you prepare your 2023 strategy.

Retail Marketing 246

Retail Marketing Marketing 246

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have thousands of unread emails in their inbox.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

JUNE 27, 2024

The post The “Great Mall Resurgence” in the American retail market appeared first on Inside Retail Australia.

Retail Marketing 147

Retail Marketing Marketing Department Stores Shopping 147

Retail Wire

NOVEMBER 29, 2024

Artificial intelligence (AI) tools are becoming commonplace in retail.

Retail Marketing 162

Retail Marketing Marketing 162

Inside Retail

JULY 24, 2024

For retailers investing in large-scale sales events in July, it’s imperative to keep providing a unique curation of product offerings, discounts and deals, and tap into sales tactics, such as live streaming, to keep a competitive edge. The post What do Amazon’s Prime Day results reveal about the US retail market?

Retail Marketing 130

Retail Marketing Marketing Promotions Consumer 130

Tokinomo

MAY 4, 2022

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. Now, Gen Z shoppers are starting to make their own money and they want to spend it in style!

Marketing 246

Marketing Retail Marketing Shopping 246

Retail Wire

JULY 30, 2024

is making new strides in the furniture retail market by launching The IKEA Sleepeasy, an immersive pop-up event that will take place in New York in August.

Retail Marketing 260

Retail Marketing Marketing 260

Tokinomo

DECEMBER 20, 2023

2023 marked a year of unparalleled achievement for Tokinomo, characterized by groundbreaking innovations, influential participation in key events, and notable recognition in the retail marketing sphere.

Retail Marketing 264

Retail Marketing Marketing 264

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 264

Marketing Fulfillment Promotions Retail Marketing 264

Inside Retail

MARCH 25, 2024

In this excerpt from Unnecessary Tales of a Retail Marketer , our lead character discovers that balancing their gorgeous new ad campaign with the rigours of BAU is more annoying than they would like. Retail marketer: Got a brief for you. Retail marketer: The broader ad campaign is kicking goals.

Marketing 245

Marketing Retail Marketing Management Accounting 245

Tokinomo

DECEMBER 13, 2023

The retail industry is an ever-changing landscape. How do big data and retail combine? The global big data analytics in retail market size was valued at $4,854 million in 2020 and is projected to reach $25,560 million by 2028. This shows us the importance of big data in retail.

Retail Marketing 264

Retail Marketing Marketing ATS 264

Retail TouchPoints

MARCH 19, 2021

The event, which is being organized by retail marketing company ECRM , will focus on products across grocery and household , apparel , beach , tourism and general merchandise , among other categories. Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs.

Apparel 324

Apparel Retail Marketing Shopping Marketing 324

Inside Retail

SEPTEMBER 5, 2023

Retail real estate options in Western Australia are expected to be limited in the future with just 43,000sqm of new space being offered in Perth between now and 2026, according to CBRE’s latest WA Retail Market Overview.

Accounting 246

Accounting Shopping Retail Marketing Marketing 246

Inside Retail

MAY 29, 2024

The Memo will launch two locations in Melbourne to expand its footprint in the premium baby retail market. The company will open the doors to its Fitzroy location on May 31, while the second store, which is also the largest, will be unveiled on June 22 at Highpoint Shopping Centre in Maribyrnong.

Boutique 278

Boutique Location Marketing Retail Marketing 278

Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

DECEMBER 29, 2021

Retail marketers and small businesses are up against great odds when it comes to being seen in online marketplaces,” said Daniel Knijnik, Co-founder and CEO at Quartile in a statement. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Inside Retail

FEBRUARY 28, 2024

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. The existing team will continue to run the business in the two markets. The company expects the transition to be completed by the second half of this year.

Outdoor 264

Outdoor Apparel Consumer Marketing 264

Inside Retail

OCTOBER 23, 2024

. “The group’s customer value proposition, the strength of the four core brands and the size of our customer loyalty club membership base means Super Retail Group remains well positioned to perform in retail market conditions where customers are carefully managing their spending and prioritising value-for-money purchases.”

Retail Marketing 264

Retail Marketing Planning Management Consumer 264

Retail TouchPoints

APRIL 2, 2024

According to a study from MNTN and World Business Research , 82% of retail advertisers currently run linear TV ads, but 74% of them say their ability to measure linear TV campaigns against their goals is only somewhat effective. And the retail brands that do use CTV as a performance marketing channel are already reaping the benefits.

Advertising 269

Advertising Marketing Returns Retail Marketing 269

Retail TouchPoints

OCTOBER 10, 2022

Integrating CTV advertising into a digital marketing strategy may feel radically revolutionary, especially for smaller retail companies, but it’s really not. It’s about applying the same principles any good retail marketer would through a search or social advertising campaign, but with more impactful technology.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

AUGUST 7, 2024

Commercetools on Google Cloud gives us the performance, flexibility and scalability needed to capture a greater share of the Canadian pet retail market.” “To support this position, we embarked on a technical transformation that would enable us to create dynamic, omnichannel experiences quickly and at scale.

Marketing 263

Marketing Retail Marketing ATS Customer Experience 263

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Customer Retention 312

Customer Retention Marketing Consumer Shopping 312

Inside Retail

MAY 30, 2024

” “The soft discretionary retail market impacted the business’s trading performance in the period leading to our appointment, and our focus is to try to find a buyer for the business,” said Stewart, who is KPMG Australia’s restructuring services partner.

Promotions 242

Promotions Retail Marketing Shopping Marketing 242

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

Marketing 306

Marketing Customer Experience Finance Retail Marketing 306

Retail TouchPoints

DECEMBER 13, 2021

Worcester has a rich history of innovation, making it ideal for baseball’s first autonomous retail market,” said Charles Steinberg, President of the Worcester Red Sox. The WooSox Market adds a wonderful convenience that means less time in line and more time enjoying our beautiful ballpark.”.

Shopping 255

Shopping ATS Checkout Marketing 255

Retail TouchPoints

APRIL 28, 2021

Retail market intelligence provider EDITED has acquired DynamicAction , which specializes in internal retail analytics. The newly combined company, which will operate under the EDITED name, will allow retailers to combine global market data with supply chain ecosystem information for rapid insights.

Marketing 288

Marketing Retail Marketing 288

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Inside Retail

MAY 21, 2023

This package is good for workers and for this major retailer alike, setting Bunnings up as a preferred employer in a tight retail market,” Dwyer told SBS. Further reading: Why Pet Circle is expanding into insurance amid pet spending boom The post Bunnings to trial four-day working week appeared first on Inside Retail.

Retail Marketing 246

Retail Marketing Shopping Marketing Management 246

Inside Retail

FEBRUARY 14, 2022

Heinemann entered the Australian retail market in 2015, and has since worked to deliver innovative initiatives and products to passengers in Sydney International Airport. . “They clearly understood our brand goal and global strategy, and worked so diligently with us to bring our vision to life.”

Boutique 246

Boutique Fashion Retail Marketing Planning 246

Retail TouchPoints

MAY 2, 2024

Prior to that she was at the legacy Bed Bath & Beyond company and also held merchant leadership roles at JCPenney and Dollar Tree.

Specialty Retailers 299

Specialty Retailers Promotions Marketing Retail Marketing 299

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

JUNE 22, 2022

It’s worth remembering that Amazon currently only represents about 1% of the worldwide retail market segment share, and 85% of that worldwide market segment share still resides in physical stores.

Fulfillment 278

Fulfillment Finance Promotions Consumer 278

Retail TouchPoints

SEPTEMBER 13, 2021

“Helping customers in their online shopping journey is a major advantage in today’s online retail market,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.

Brand Management 276

Brand Management Customer Experience Management Retail Marketing 276

Inside Retail

MARCH 22, 2022

EG’s head of capital transactions, Sean Fleming, said Grand Plaza mall will benefit from the anticipated capital growth and cap rate compression across Australian retail markets this year. . Value can be extracted from this asset with an active asset management strategy to enhance the retail offering and tenant mix,” he said.

Shopping 246

Shopping Supermarket Location Retail Marketing 246