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Further, the new store provided Coles with a platform to innovate, a key focus for the supermarket giant. Coles is using the store revamp to trial key concepts that it identifies as being important to the customer, including an elevated “fresh and healthy” offering, as well as greater “convenience” and “value” offerings. “In
Orange point of sale signs with the slogan ‘Good to Know’ have been introduced in its store this week ahead of being featured on packaging and a new radio campaign later this year, The Grocer reported. Sainsbury’s has launched a new in-store marketing campaign to showcase its supply chain and sustainability credentials.
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