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This is where in-store audits come into play – they allow manufacturers to gather insights on how their products are performing at the point of sale. In-store audits involve a team of individuals visiting retail stores and evaluating various aspects such as product placement, shelf space allocation, pricing, and promotions.
Retailers can also acquire a better grasp of customer behavior in-store, including navigation patterns, product interactions, and purchase decision-making processes, by employing advanced analytics tools. Also, conversion rate key performance indicators (KPIs) show how well marketing campaigns are generating sales and new customers.
RFID enables the precise tracking of products throughout the supply chain – right from production to the point of sale. Businesses can either store this information in their existing logistics information system or on an integrated and centralized app platform. IoT-based smart store.
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