Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete
Retail TouchPoints
APRIL 18, 2024
Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”
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