How brands can connect with Gen Z – without sounding cringe
Inside Retail
MARCH 11, 2025
Social etiquette, corporate hierarchy and office wardrobes were all far more formal than they are today. The tone is quirky, vaguely sarcastic, made-for-social media. Its expected from the likes of ASOS, promoting off-duty looks from szn to szn and Cotton On: It Girl approved. We are totally obsessed!!
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