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Overall, shoppers want confidence that they are buying from a reputable, honest, and fair retailer. Price matching can help with that. On its surface, a price match strategy is set up to benefit the shopper at the detriment of the retailer. A shopper comes in and says I see that product at a lower price from a competitor.
Overall, shoppers want confidence that they are buying from a reputable, honest, and fair retailer. . Price matching can help with that. On its surface, a price matching strategy is set up to benefit the shopper at the detriment of the retailer. You match that price, decrease your margin, and eat into your profits. .
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