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But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. At the height of the pandemic, standing up services like curbside pickup, BOPIS and a frictionless digital experience quickly was all that mattered.
The expansion not only marks a significant upgrade for Zara but also heralds the arrival of several new brands to the centre, including the Swiss watchmaker Swatch , global footwear icon Clarks , the Mexican food chain Zambrero , and the nicheretail brand Pop Street.
Above all, these platforms deliver online offline integration, which is the fundamental enabler of omnichannel retail. Retailers can offer the cross-channel * shopping journeys that customers demand, such as click and collect/BOPIS, curbside pickup or Buy Online, Return in Store (BORIS).
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