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Customer profiles that are correct, current and enhanced with demographic and geographic data allow organizations to personalize communications, optimize marketing efforts and uncover new customer prospects. In this quest for data-driven precision, merchants must understand the power of the address and its immense strategic value.
When it comes to innovation, Shan said that Tmall Global has a three-pronged approach, namely focusing on general digital commerce infrastructure, customer perspectives and merchant brand experiences. Digitising every aspect of the merchant operations is also key. We recognise the need to help our merchants.
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