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On one hand, personal safety and security are still top-of-mind for consumers, driving changes in everything from online shopping to brick-and-mortar storelayouts and delivery models. Finally, there’s the challenge of maintaining high levels of customer service and support while accommodating easy returns.
Making such a purchase is all about the physical shopping experience and customer service that adds to the prestige of making such an investment. Embracing digital technologies and services is not a disruption, but provides an additional channel for branding, reaching a wider base of consumers and increasing footfall.
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