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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Regularly conduct audits of the store to see what is working and what requires improvement. Don’t waste this opportunity.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

It’s anticipated that the global AI retail market will soar past A$36 billion by 2028 and exceed A$70 billion by 2032, highlighting its growing importance and undeniable impact. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

Different departments can collaborate more easily and work toward a common understanding of the data, promoting better decision-making. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. She has a robust track record for leading teams and leveraging custom, complex in-store marketing, media and technology solutions for Fortune 500 clients in the retail space.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more.

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8 Simple Tactics to Increase Market Basket Size

Wiser

Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you. Offer Promotions.

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