Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption
Retail TouchPoints
JULY 30, 2020
However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. Consumers’ desire for fast, efficient shopping is giving big-box retailers an advantage. If there’s one thing we’ve learned from these unusual times, it’s that pausing marketing is not an option.
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