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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. “The Taking a Long View to Optimize Marketing Spend.

Wholesale 261
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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Steep Marketing Spend, without Results News of Merris’s departure came as Solo Brands lowered its financial guidance for the 2023 fiscal year: revenue is now expected to be between $490 million and $500 million , which is a modest drop from the company’s previous guidance of between $520 million and $540 million.

Outdoor 290
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S. Both Shein and Temu offer cheap Chinese wholesale goods, but they didn’t only win on competitive pricing. Finally, TikTok has rapidly entered the U.S. in Sept 2022.

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships.

Consumer 264
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Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. But with third-party logistics (3PL) impacting its bottom line, Tucker looked at how he could work with wholesalers to eliminate these costs. We had around 200 truck deliveries from wholesalers last year.

Wholesale 130
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Retail Media: Everything You Need to Know

Retail TouchPoints

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. There aren’t so many brands playing in the Gen Z-Millennial market in the home goods vertical. Alyce Tran co-founded and built two viral brands from the ground up.

Fashion 130