Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Marketing 238

Marketing Returns Marketing Spend Accounting 238

Inside Retail

APRIL 25, 2024

million amid a short-term disruption due to changes in the company’s paid marketing strategy. The first step is returning to positive underlying cash flow, which the group remains focused on achieving for FY24,” said Hosking. Articore has reported its third-quarter marketplace revenue fell 12 per cent year on year to $78.1

Marketing Spend 147

Marketing Spend Returns Marketing 147

Retail TouchPoints

JUNE 5, 2020

As consumers remove in-store shopping from their path to purchase, retailers need to shift in-store marketing efforts to online strategies. Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 166

Marketing Payment Services Promotions Consumer 166

Retail TouchPoints

NOVEMBER 25, 2020

“With COVID and recent market dynamics, tracking variable costs in real time becomes even more important. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. .

Markdowns 208

Markdowns Fulfillment Shipping Marketing Spend 208

Retail Focus

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 130

Consumer Advertising Marketing Spend Returns 130

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 260

Beauty and Health Consumer Health & Wellness Department Stores 260

Inside Retail

MARCH 11, 2024

With marketing spending at all-time highs for e-commerce businesses, it pays to know that customer acquisition costs can be virtually non-existent on Dropshipzone. You’re set up for order fulfilment, shipping, delivery and returns. Save money Compared to driving traffic to your own website, customer acquisition costs are low.

Shipping 130

Shipping Department Stores Marketing Spend Fulfillment 130

Retail TouchPoints

MAY 1, 2023

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. “We Tip 3: Get your CAC and LTV in order.

Beauty and Health 228

Beauty and Health Health & Wellness Department Stores Returns 228

Retail TouchPoints

JANUARY 5, 2023

Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively. More Efficient Marketing Channels. Today’s Consumer Mindset.

Merchant Services 284

Merchant Services Promotions Consumer Discount Store 284

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

MARCH 5, 2021

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

Wholesale 252

Wholesale Consumer Marketing Fashion 252

Inside Retail

AUGUST 13, 2023

Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns. “We We have been working with our customers on how we connect the store part of their retail media into their omnichannel marketing approach.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

Merchant Services 242

Merchant Services Drop-Shipping Shipping Payment Services 242

Inside Retail

AUGUST 28, 2023

According to Cashrewards’ chief marketing officer Nicole Bardsley, the report was prepared in response to an evident lack of data on cashback being generally available to brands and retailers. The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty.

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

SEPTEMBER 19, 2023

In ClearSale’s most recent global survey of ecommerce consumer attitudes, 76% said they’re more likely to make a purchase from sites with accurate search and plenty of useful filtering options, and 78% said those elements make them more likely to return to that site or become a regular customer.

Customer Experience 277

Customer Experience Checkout Marketing Spend Consumer 277

Retail TouchPoints

FEBRUARY 3, 2021

With COVID-19 infection rates hitting and even exceeding their previous peaks, it is likely we’ll see the return of stricter quarantine orders and accompanying business restrictions on in-store activity.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 307

Consumer Marketing Spend Marketing Returns 307

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” now has a retail media network.

Advertising 291

Advertising Marketing Social Commerce Consumer 291

365 Retail

MAY 31, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Personalize Your Back-to-School Marketing.

Payment Services 295

Payment Services Checkout Drop-Shipping Customer Retention 295

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. A lot of people pulled back media spend,” Makejev told Inside Retail.

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. In e-commerce, a lot of item returns happen as the product looks different from the image in the e-store.

Returns 147

Returns Consumer Customer Experience Marketing Spend 147

365 Retail

AUGUST 11, 2023

Two-fifths of retailers (18%) also reported experiencing high churn levels following a product being returned, highlighting the returns process as another key period for customer engagement and enhancing customer experience.

Customer Retention 52

Customer Retention Marketing Spend Returns Customer Experience 52

365 Retail

DECEMBER 15, 2022

Original research of over 530+ senior UK marketers and eCommerce leaders by MoEngage reveals that delivering CX, either digitally or in an omnichannel capacity, topped retailers’ key priorities during Christmas peak trading for a third (33%).

Marketing Spend 52

Marketing Spend Customer Experience Fulfillment Returns 52

Mike Anthony

MAY 4, 2021

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! Why not’ addresses the biggest question in marketing.

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Mike Anthony

MAY 4, 2021

Just get that activated in the market and we are away! And that means that we’re not only not maximizing the opportunity, we’re also wasting our marketing investment. Because marketing spend only delivers a return when a shopper actually buys! Why not’ addresses the biggest question in marketing.

Consumer 130

Consumer Marketing Marketing Spend Returns 130

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail? fan base on Instagram. .

Fashion 64

Fashion Planning Fast Fashion Returns 64

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies? Listen to the session on demand.

Consumer 153

Consumer Payment Services Fulfillment Advertising 153

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. The result is a secure and memorable customer experience that will keep prospects returning for more. Invest in Account-Based Marketing (ABM). The result is faster prospect uptake.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.

Marketing 130

Marketing Returns Customer Experience Planning 130

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 284

Advertising Consumer Accounting Marketing 284

Mass Relators

JULY 15, 2024

Clothing and school supplies are expected to account for most of the back-to-school market spending, remaining flat at $12.6 Overall, 7 in 10 surveyed seek convenience (convenient locations, delivery options, and easy returns) — making it the number one driver for where they plan to spend the most. billion and $7.4

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Retail Gazette

APRIL 19, 2024

The ailing fashion retailer’s last-ditch attempt to stay afloat includes gaining rent reductions across 39 of its 94 UK stores, a £10m equity raise underwritten by Dunkerton, and delisting from the stock market. Dunkerton tells Retail Gazette: “The business is in a serious situation.

Planning 69

Planning Fashion Marketing Marketing Spend 69

Small Biz Trends

JUNE 30, 2023

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Assist

MAY 17, 2021

Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. For more stats and insights into the return of retail, download our whitepaper 'Life After Lockdown: What's Next For Retail' here. What are retailers saying?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52