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Inside Retail
MAY 13, 2024
Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Retail TouchPoints
DECEMBER 31, 2021
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.
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Shopper Motion
DECEMBER 19, 2022
Retail marketing strategies are constantly evolving as retailers strive to meet the needs and preferences of their customers. Leveraging shopper data to improve retail Marketing strategies is one of the most effective ways for retailers to step ahead. Benefits of using shopper data in retail marketing.
Retail TouchPoints
SEPTEMBER 30, 2022
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.
Inside Retail
NOVEMBER 21, 2022
By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.
Inside Retail
FEBRUARY 29, 2024
In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives. Here are strategies for success: 1.
Inside Retail
OCTOBER 13, 2021
“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
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