Marketing Spend Planning Shipping Store Operations 
Retail Next
APRIL 1, 2021
Half shipped, half in store? Ship to store? This could include any one or combination of stores, catalogs, social media, the phone, online. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . They are in control.
Retail TouchPoints
SEPTEMBER 22, 2022
Retailers are planning to cut back in one area: marketing. Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Shoppers are Ready to Spend, but Retailers Need to Bring Them in. The bottom line: keeping items in-stock isn’t expected to be a problem this season.
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