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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Marketing 297
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Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken

Retail TouchPoints

Her business plan, which centered around creating products for people with curly, coily, tight and textured hair, was decades in the making ( 20 of dreaming, 10 years in development and five years in-market, according to the Pattern Beauty website ), but now Ross and her Co-CEO Christiane Pendarvis are setting their sights on growing the brand.

Marketing 279
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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Myer’s net profit tumbles as labour, marketing costs increase

Inside Retail

The department store chain noted incurring higher employee costs, higher support office costs related to a new marketing agency and a separate investment in transformation capabilities. The post Myer’s net profit tumbles as labour, marketing costs increase appeared first on Inside Retail Australia. Sales remained flat at $1.83

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Turn Your Website Into a Money-Maker: Tips for Small Business Success

Learn the importance of user-friendly design, high-quality content, and tailored marketing to meet audience needs and boost engagement. Explore options like e-commerce, affiliate marketing, and subscriptions, and use analytics to optimize for success.

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Grocery Outlet, Fresh Market Both Name Industry Veterans as New Leaders

Retail TouchPoints

which operates more than 520 stores under various banners, and the 166- store supermarket retailer The Fresh Market have each named new leaders. Current Fresh Market COO Brian Johnson will become that retailers President and CEO, also on Feb. Grocery Outlet Holding Corp. Potter succeeds Eric Lindberg Jr.,

Marketing 289
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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Composable Commerce Reference Architecture 2024 Edition

Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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SEO vs. PPC: Which Strategy Is Best for Your Business?

Make an informed decision and maximize your marketing success! Whether you’re looking for long-term organic growth or immediate visibility through paid ads, we’ll help you determine which strategy—or combination of both—is right for your business.

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Retails Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. AI is everywhere. But not every use of AI provides the same value to your brand.

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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. The holiday season is a crucial time for businesses, and the right strategies can make all the difference.

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How to Maximize ROI of Your Composable Commerce Transformation

Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation

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Boost Your Website Traffic with These Proven Strategies

We’ll also cover the importance of email marketing, online advertising, and analyzing your traffic to refine your approach. Learn how to optimize your site for search engines, leverage social media, and create compelling content that resonates with your audience.

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Master Off-Page SEO: Boost Traffic, Build Trust, and Drive Conversions

This guide explores how to leverage backlinks, guest blogging, social media, and influencer marketing to expand your website’s reach and authority. Off-page SEO is the key to building trust, attracting qualified traffic, and boosting conversions.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.