Retail TouchPoints

JULY 17, 2024

Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. The marketing and creative teams had to think beyond historic (and expensive) Google surveys.

Marketing 278

Marketing Consumer Planning Customer Experience 278

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Inside Retail

SEPTEMBER 13, 2024

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. The post How Holme Beauty is disrupting traditional makeup marketing tactics appeared first on Inside Retail Australia.

Marketing 263

Marketing Consumer Customer Experience Location 263

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

MAY 21, 2024

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers.

Marketing 264

Marketing ATS Customer Experience 264

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Maximizing email marketing. Four of these strategies include: 1.

Marketing 261

Marketing Merchant Services Payment Services Advertising 261

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Inside Retail

SEPTEMBER 26, 2024

H&M Group has booked lower sales in the fiscal third quarter amid cold weather in many key European markets. We are strengthening the H&M brand by investing in products, the shopping experience and marketing, which we are already seeing start to make an impact and which will contribute to increased sales and profitability.”

Marketing 246

Marketing Net Profit Fashion Shopping 246

Retail Wire

JULY 25, 2024

The stock market has taken a huge hit in various areas, negatively affecting the prices of shares across industries.

Marketing 242

Marketing 242

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 331

Marketing Advertising Target Market Consumer 331

Tokinomo

SEPTEMBER 17, 2024

Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strategies, companies can enhance their brand presence, boost sales, and build strong relationships with retailers and customers alike.

Marketing 130

Marketing Retail Trends 130

Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

Fulfillment 277

Fulfillment Marketing Shipping Consumer 277

Retail Wire

JUNE 26, 2024

Amazon has achieved a significant milestone by surpassing a $2 trillion market capitalization for the first time in its history. This momentous event occurred during intraday trading on Wednesday, propelling Amazon into an elite group of tech giants that have crossed this formidable threshold. The company's stock closed up 3.9%

Marketing 279

Marketing ATS 279

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Marketing 278

Marketing Consumer Wholesale Accessories 278

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246

Marketing Telecommunications Sporting Goods Promotions 246

Retail Wire

SEPTEMBER 19, 2024

New AI tools coming to YouTube could make video marketing even easier.

Marketing 278

Marketing 278

Inside Retail

NOVEMBER 9, 2024

per cent decline in sales for the first quarter, which an analyst considered as “not too shoddy” given the softness in the wider luxury market. According to Saunders, the brand has become stale and is not delivering a punchy enough line up of products in a tough market. Tapestry has reported a 0.4 per cent revenue decline.

Marketing 130

Marketing Consumer Accessories Fashion 130

Inside Retail

NOVEMBER 3, 2024

The post Laura Ashley expands into jewellery market appeared first on Inside Retail Australia. . “We’re excited to see this collection launch, adding the perfect finishing touch to both our women’s and girls’ wear lines.”

Marketing 130

Marketing Shopping ATS Accessories 130

Tokinomo

SEPTEMBER 21, 2022

You’ve seen hundreds of articles about how to market to Gen Z and Millennials. While these two young generations make up a big chunk of the shopping population, this doesn’t mean that we should forget about the older population.

Marketing 246

Marketing Shopping Retail Marketing 246

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotions Customer Retention 246

Inside Retail

JANUARY 30, 2023

Sydney’s Paddy’s Market is at the centre of a debate over its redevelopment with some traders and members of the public opposing plans to give the venue a significant facelift. With the market occupancy rate down to 60 per cent, Latham says Doltone’s precinct would boost that to “close” to 100 per cent.

Planning 325

Planning Marketing Shopping Location 325

Retail TouchPoints

MARCH 12, 2024

Connecting the dots between problems in the world and our policy choices — be it high grocery prices or independent pharmacies being run out of the market — has been key. We have an enormously busy portfolio underway and a key through line is making sure that our economy and our markets are serving everybody.

Marketing 328

Marketing Consumer Promotions ATS 328

Inside Retail

SEPTEMBER 16, 2024

Sydney Fish Market CEO Greg Dyer has resigned after five years to focus on the “next chapter” of his career. The new Sydney Fish Market is set to open next year and is expected to attract over 6 million annually. The post Sydney Fish Market CEO Greg Dyer resigns appeared first on Inside Retail Australia.

Marketing 130

Marketing Planning Supermarket 130

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring.

Marketing 259

Marketing Visual Merchandising Advertising Planning 259

Inside Retail

AUGUST 29, 2024

Before joining the Go-To team, Faddy was the global marketing and sales director at The Beauty Chef, and before this, she worked at The Estée Lauder Companies. IR : What advice would you give to emerging marketing leaders who aspire to reach the CMO level in their careers?

Marketing 253

Marketing Fulfillment Management ATS 253

Tokinomo

SEPTEMBER 13, 2024

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and digital engagement increases, understanding the nuances of shopper marketing becomes essential for retailers aiming to enhance customer experiences and drive sales.

Marketing 130

Marketing Customer Experience Consumer Retail Trends 130

Retail TouchPoints

OCTOBER 16, 2023

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond , has stepped down from her post. Hsu joined Overstock.com as CMO in March 2022 following more than 19 years in roles of increasing responsibility at Lamps Plus , culminating in five years as SVP, Marketing and Ecommerce for the retailer. and Warner Bros.

Home Furnishings 262

Home Furnishings Marketing ATS 262

Retail TouchPoints

MAY 29, 2024

Walmart has opened two new Neighborhood Market stores that are over 40% larger than the average-sized location in this format, boasting 57,000 square feet of selling, pickup and delivery space. With the larger layout, we can offer a broader assortment across the entire store,” wrote Kyle Kinnard, SVP, Neighborhood Markets for Walmart U.S.

Marketing 264

Marketing Location Planning Store Operations 264

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Advertising Management Consumer 264

Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278

Marketing Accounting Consumer ATS 278