Inside Retail

APRIL 28, 2025

Retail media allows brands to target shoppers at or near the point of purchase, leveraging a retailers first-party data to deliver relevant, conversion-focused marketing. Your marketing and category teams may find themselves juggling media sales and execution alongside their day jobs, so they are going to need extra resources.

Marketing 240

Marketing Advertising Department Stores Supermarket 240

Retail TouchPoints

DECEMBER 18, 2024

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

Inventory Management 264

Inventory Management Management Marketing Fulfillment 264

Inside Retail

MARCH 18, 2025

The department store chain noted incurring higher employee costs, higher support office costs related to a new marketing agency and a separate investment in transformation capabilities. The post Myer’s net profit tumbles as labour, marketing costs increase appeared first on Inside Retail Australia. Sales remained flat at $1.83

Net Profit 262

Net Profit Marketing Department Stores Apparel 262

Inside Retail

APRIL 28, 2025

The CEO recollected that it started with a problem that I came across with home decor, which was finding a premium brand at an affordable price point that had a different approach to content and marketing, yet aligned to my values. Previously, it used an Australian shipping company, which led to delays.

Retail Marketing 231

Retail Marketing Marketing Consumer Apparel 231

Retail TouchPoints

MARCH 12, 2025

The product page links clearly outperformed links to general category pages, with a 36.12% increase in clicks and 6.95% increase in revenue, highlighting a larger trend that many marketers are now noting: With the rise of personalization practices such as this as well as advanced search tools , the product detail page is becoming the new home page.

Marketing 260

Marketing Consumer Management ATS 260

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing 165

Marketing Advertising Planning Management 165

Inside Retail

FEBRUARY 3, 2025

Differentiating The bricks-and-mortar beauty retail market in Australia is becoming crowded, with Wesfarmers’ new beauty offering Atomica joining Chemist Warehouse’s Ultra Beauty, homegrown cult-favourite Mecca and international import Sephora.

Marketing 250

Marketing Fashion Customer Experience Location 250

Inside Retail

MARCH 13, 2025

The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. These early supporters can become your greatest advocates if nurtured with authenticity and purpose. This story is from our 2025 Australian Retail Outlook. Download the full report here.

Marketing 211

Marketing Advertising Promotions Location 211

Retail TouchPoints

FEBRUARY 25, 2025

Capri Holdings will deploy the iD Cloud RFID solution from Nedap across all its Alcott and Gutteridge banners, covering stores in Italy, Austria, Germany, Spain, Greece, Armenia and UAE.

Loss Prevention 240

Loss Prevention Fast Fashion Marketing Store Operations 240

Retail TouchPoints

APRIL 2, 2025

Yet despite the digital deluge, one channel continues to surprise marketers with its ability to connect, resonate and engage. Blending Direct Mail with Digital The beauty of modern-day marketing is that its not about choosing one channel over another. You guessed it, mail. Its memorable, meaningful and often inspires action.

Marketing 284

Marketing ATS Customer Experience Shopping 284

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

JANUARY 10, 2025

CoreRivet aims to combine Coresight Researchs expertise in market intelligence and digital strategy with NextRivets track record in digital innovation and implementation to provide executives with a holistic approach that bridges strategy and execution.

Marketing 287

Marketing Shopping ATS 287

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Customer Experience 290

Customer Experience Marketing Fulfillment Store Operations 290

Retail TouchPoints

NOVEMBER 22, 2024

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. Additionally, retailers gain valuable insights into customer behavior, enabling effective marketing campaigns that attract new customers and re-engage lapsed ones.

Target Market 277

Target Market Marketing Marketing Spend Returns 277

Retail TouchPoints

JANUARY 29, 2025

Tailoring product descriptions, marketing campaigns and customer service to align with varying consumer preferences across regions and languages not only increases conversion rates but also drives trust and credibility, thereby building long-term customer loyalty.

Customer Experience 267

Customer Experience Marketing Management Brand Management 267

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 308

Customer Experience Shopping Marketing Promotions 308

Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 278

Accessories Fashion Marketing Apparel 278

Retail TouchPoints

NOVEMBER 25, 2024

An “overwhelming majority” of workers at a Whole Foods Market in Philadelphia have filed a petition with the National Labor Relations Board (NLRB) to hold a union election. billion in gross profits in 2023, Whole Foods Market refuses to pay their workers a living wage. Despite generating $93.8

Grocer 267

Grocer Supermarket Marketing Store Operations 267

Retail TouchPoints

OCTOBER 27, 2024

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

Payment Services 321

Payment Services Consumer Jewelry Marketing 321

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Inside Retail

MARCH 26, 2025

Chadstone has revealed its new dining precinct , The Market Pavilion, a $485 million food and lifestyle destination. The Market Pavilion spans 26,500sqm and is home to more than 50 businesses providing fresh fruit, gourmet foods, and artisan treats.

Marketing 266

Marketing Management 266

Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

Marketing 264

Marketing Promotions Consumer Apparel 264

Retail TouchPoints

JANUARY 22, 2025

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Every market is unique, often subject to its own regulations, availability of materials as well as supply chain and logistical quirks.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Marketing 246

Marketing Customer Experience Shopping Wholesale 246

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 289

ATS Fashion Apparel Consumer 289

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries. Cultivating KOCs (key opinion consumers, a.k.a. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 11, 2024

“This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify. It’s usable by everyday consumers, and that’s what makes it powerful.”

Management 278

Management Marketing Consumer Promotions 278