Tokinomo

DECEMBER 11, 2024

Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate consumers, drive foot traffic, and increase product turnover.

Marketing 245

Marketing Consumer 245

Retail TouchPoints

DECEMBER 23, 2024

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t. Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. Be sure to retain your power as a marketer.

Retail Marketing 176

Retail Marketing Marketing ATS 176

Retail TouchPoints

DECEMBER 18, 2024

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction.

Inventory Management 222

Inventory Management Management Marketing Fulfillment 222

Inside Retail

DECEMBER 12, 2024

The post Swarovski enters fragrance market through licensing deal with Coty appeared first on Inside Retail Australia. We look forward to the endless possibilities this partnership will bring.” ” The first offering under this licensing agreement is expected to launch in 2026.

Marketing 245

Marketing 245

Inside Retail

NOVEMBER 24, 2024

But in a market where Mecca already sets the bar for in-store shopping experiences, is there room for another Australian-founded beauty retail empire? per cent of the Australian beauty and personal care market, meaning it is not currently reaching 87.5 per cent of the addressable market.

Marketing 230

Marketing Boutique Shopping Customer Experience 230

Inside Retail

JANUARY 13, 2025

If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. Ross wanted to find a haircare brand that carried products suited to a wide variety of hair textures that were also marketed and presented in a quality manner.

ATS 286

ATS Fashion Apparel Consumer 286

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain.

Customer Experience 250

Customer Experience Marketing Fulfillment Store Operations 250

Retail TouchPoints

JANUARY 10, 2025

CoreRivet aims to combine Coresight Researchs expertise in market intelligence and digital strategy with NextRivets track record in digital innovation and implementation to provide executives with a holistic approach that bridges strategy and execution.

Marketing 230

Marketing Shopping ATS 230

Inside Retail

NOVEMBER 18, 2024

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. Our numbers continue to get better and better when technically the market remains challenging. We’re a mid-market Aussie retailer.

Marketing 246

Marketing Customer Experience Shopping Wholesale 246

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

OCTOBER 27, 2024

That’s changed the look of both marketing and the products retailers sell. I’ve had the privilege of being at some brands where the CMO sat in the ivory tower and determined what audiences would like,” said Craig Brommers, Chief Marketing Officer of American Eagle in an interview with Retail TouchPoints. Now it’s the inversion.

Payment Services 287

Payment Services Consumer Jewelry Marketing 287

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Consumer 229

Consumer Marketing Promotions Customer Experience 229

Retail TouchPoints

NOVEMBER 11, 2024

A number of local and independent grocers — including Bowman’s Market , Maurer’s Market IGA , Neiman’s Family Market , Queen’s Price Chopper and Soelbergs Market — are adopting Instacart ‘s AI-powered smart Caper Carts. At the end of their trip, customers check out directly from the cart.

Grocer 240

Grocer Wholesale Promotions Advertising 240

Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 246

Accessories Fashion Marketing Apparel 246

Retail TouchPoints

DECEMBER 6, 2024

For mid-market companies that may not have the budgets and resources to compete with larger, multinational brands, data is the key to success. Heres how RMNs are helping mid-market brands stand out, inspire shoppers and, ultimately, get in the basket during the busy holiday shopping season and beyond.

Advertising 243

Advertising Sporting Goods Marketing Accounting 243

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. Woolworths and Coles, Australias supermarket goliaths, have gone from Covid-19 heroes to cost-of-living villains in the last two years.

Consumer 246

Consumer Supermarket Promotions Net Profit 246

Inside Retail

JANUARY 14, 2025

Rolling out a burger chain across the country has proved challenging for other US brands which have dipped their toes in the Australian market in recent years. Five Guys hit the Australian market in 2021. billion burger market, with more than 1000 stores and an estimated brand revenue of $5.7

Location 264

Location Planning Marketing ATS 264

Retail TouchPoints

JANUARY 9, 2025

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. A New Take on Retail Media The new offering could be incredibly disruptive to the rapidly evolving world of retail media.

Advertising 288

Advertising Fulfillment Marketing Shopping 288

Retail TouchPoints

JANUARY 15, 2025

Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site. The new branding was rolled out in Walmarts Store 4108 in Springdale, Ark., in a statement.

Marketing 255

Marketing Shopping Customer Experience 255

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The strategy was vastly different from its polished Instagram marketing, targeted at an older Gen Y and Z audience. billion Bitmoji avatars globally. I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 249

Customer Experience Shopping Marketing Promotions 249

Retail TouchPoints

JANUARY 7, 2025

Dave has demonstrated a deep commitment to unlocking the power of beauty for our guests and advancing Ulta Beautys market leadership, said Lorna Nagler, Chair of Ulta Beautys board of directors in a statement. She has been pivotal in developing and executing the companys strategies to deliver profitable growth.

Marketing 258

Marketing Location Planning 258

Retail TouchPoints

OCTOBER 18, 2024

And Amazon isn’t just staying stateside — advertising already is available in 10 Prime Video markets globally, and the company will expand to five additional countries in 2025: Brazil, India, Japan, the Netherlands and New Zealand. “We Prime Video has an average monthly ad-supported reach of 115 million customers in the U.S.,

Advertising 259

Advertising ATS Marketing Management 259

Retail TouchPoints

JANUARY 17, 2025

Photo: Zach Benson And this is just the beginning, with five additional locations already in development across North America for early 2025 (in markets including Miami, Houston and New York), and 50 stores planned for the region in total. The company said that North America is now its fastest-growing and largest market. million ($3.1

Planning 237

Planning Boutique Wholesale Fashion 237

Retail TouchPoints

JANUARY 14, 2025

We are the last consumer electronics retailer , so how we go to market and what’s important to us both product and experience is very specific to our purpose, said Barry at the NRF Big Show in NYC. How do we uniquely embrace what we do well and bring it to market? Our purpose is to bridge life through technology.

Consumer 216

Consumer Marketing Management Fulfillment 216

Inside Retail

SEPTEMBER 1, 2024

Stuart and Samantha Cook launched the vegan fast-food brand amid rapid growth in the plant-based food market and had plans to franchise the chain. Plant-based fast food sector challenging Cook said the market has experienced “significant fluctuations”. However, the two Bondi stores were temporarily closed mid-2023.

Marketing 299

Marketing Consumer Planning 299

Retail Wire

JULY 2, 2024

California's largest insurer, State Farm, has issued a stark ultimatum to the California's Department of Insurance: approve significant rate hikes for home insurance or face the company's exit from the market.

Marketing 321

Marketing 321

Retail TouchPoints

DECEMBER 23, 2024

Clarks Photo credit: Clarks // Super League Limited-edition product drops and collabs are major marketing initiatives, which is why brands put a lot of time, money and brainpower into amplifying them. Bringing these products into a major platform for this demographic ultimately turned the launch into a robust omnichannel initiative.

Payment Services 239

Payment Services Fashion Accessories Kiosk 239

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries. Cultivating KOCs (key opinion consumers, a.k.a. Regardless, influencers pay dividends: businesses are making an average of $5.79

Social Commerce 238

Social Commerce Beauty and Health Payment Services Consumer 238