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These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.
Core market Outland Denim’s targetmarket is women aged 25-45. Markdown strategies are damaging in the long term, and would interfere with the social justice mission Outland Denim is trying to achieve. Outland Denim has a retail presence, and also uses wholesale as a route to market. he continued.
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