Remove Markdowns Remove Merchant Services Remove Visual Merchandising
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Shopping Your Competition for Fun and Profit

Retail Adventures

It’s important because these visits help you keep your finger on the pulse of industry and community trends, customer service standards, and competitor offerings. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Is coverage adequate?

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11 Steps to Shopping Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.

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How to Shop Your Competition

Retail Adventures

Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Are displays merchandised as a destination product (think milk and eggs in a grocery store) or as impulse purchases? Don’t forget to visit service areas, classrooms, and rest rooms, too.