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The computations incorporate the net costs of discounts, returns, landed COGS, acquisition and retention marketingspend, and fulfillment and delivery. The technology groups variable cost and profitability data by customer in order to track shopper-specific contribution margins to customer lifetime value (CLV).
Consolidating assortment insights in a common data model between merchandising and marketing allows retailers to craft an integrated data-driven strategy across both teams. It is crucial for the merchandising and marketing team to work together throughout a product’s life cycle. Discounting and Promotions.
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