How Buy One, Get One Can Improve Your Sales
Wiser
AUGUST 17, 2018
Institute of Management, Kadi found that shoppers are more likely to participate in BOGO promotions because the products seem to have no extra cost and are more valuable due to the deal. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. Professor Priti Salvi of S.
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