Remove Management Remove Marketing Remove Point of Sale
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. The global loyalty management market stood at $2.47

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Consumer 289
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Go big and be seen – point of sale displays

Inside Retail

When it comes to marketing and sales, digital may be the trend but we still work, live and shop in a three-dimensional, physical world. Whether you realise it or not, you’ve probably been influenced by point of sale displays. Is this display linked to a wider marketing campaign?

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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277
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Strengthening Customer Loyalty in Today’s Market

Retail TouchPoints

Retailers can bring loyalty programs to the next level by adding proximity marketing based on in-store location throughout the journey. This is the ideal time to either push a higher-margin item or offer a promotion to ensure the sale. They want convenient offers tailored to their interests, preferences and needs.

Marketing 246
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The End of a Transaction is Just the Beginning: Fostering Engagement, Loyalty and Return Visits at Checkout

Retail TouchPoints

Fortunately, the point of sale is a great place to receive input. The point of sale is a great place for retailers to seek feedback that will enhance the customer experience throughout the store. Similarly, retailers can add lottery capabilities to their point-of-sale touch points.

Checkout 289
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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.