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Amazon is removing its cashierless Just Walk Out (JWO) technology from its Amazon Fresh supermarkets and will not deploy the solution in new locations scheduled to open later this year, according to multiple media reports.
The rapid growth of retail media is now shining a slightly different lens on the store, as retailers seek to expand their menu of performance-based advertising opportunities by providing access to the location that still accounts for 90% of all packaged goods sales.
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