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From when and where to what locations matter to them. Today, even before consumers make a decision to buy something, they want to know if there is enough stock available to fulfil their order, and they want to see when an order can be delivered to whichever location they desire. The pandemic undoubtedly changed consumer behaviour.
Ultimately, a “good GMROI” will depend on how much control a retailer has over costs and prices. Retailers that deal with vendors that dictate costs, or those in highly competitive markets will experience lower GMROI. And as mentioned above, GMROI will also heavily depend on your market position in terms of branding.
Retailers must maintain a healthy In-Stock Percentage for every product at every store, in order to avoid out-of-stocks, lost sales, failed promotions, and costly markdowns. With the dynamic nature of retail and supply chains, North America’s top retailers aim to have 98.5% In-Stock Percentage Benchmark Example.
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