How DTC Brands Are Scaling the Store Experience
Retail TouchPoints
AUGUST 3, 2022
The brands spanned the bedding, jewelry and footwear categories and all had very distinct brick-and-mortar strategies. With such an accelerated roadmap, a precise plan driven by firm data and qualitative conversations is key. “Our process is not super scientific currently, and that’s kind of the beauty of it,” Fulop explained.
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