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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Measuring the return on investment (ROI) of marketing initiatives is one of the main advantages of tracking key performance indicators. Retailers can improve their retail merchandising strategies and spur business growth by leveraging data and analytics to make well-informed decisions. Customer Engagement Measurement.
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