How Data and Tech Power Jewelry Brand Pandora’s Mission to ‘Give a Voice to People’s Loves’
Retail TouchPoints
APRIL 10, 2023
Source: Pandora) Best known for its charm jewelry, the “affordable luxury” brand sells more than 100 million pieces every year, making it the largest jewelry brand in the world by volume. Globally, 80% of women are familiar with the brand and 30% of them own a Pandora item, so the stakes for the brand’s digital transformation are high.
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