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The new model of shops introduces an unprecedented shopping format merging online ordering and pick-up shop in which robots prepare the parcels, and home delivery service. JD.com has opened two robotic shops by the new brand name “ ochama ” in the Netherlands, with more locations to follow soon.
While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online homefurnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?
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