Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items. JD’s Big Data Research 2020 report discovered well-educated, high earners are increasingly buying domestically, with females especially below the age of 25 showing interest in local brands. .
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