Fulfillment Marketing Spend Store Operations 
Retail TouchPoints
FEBRUARY 3, 2021
Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers.
Retail Next
APRIL 1, 2021
Fulfillment. Nordstrom continues to roll out of Nordstrom Local stores where you order online and then pick up in these neighborhood locations that offer express alterations and their legendary customer service. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. .
Retail TouchPoints
SEPTEMBER 22, 2022
There’s also the hidden cost around omnichannel operations. After a couple of years of getting really scrappy to leverage the store in new and creative ways, particularly around fulfillment, retailers are looking to figure out how to automate and create scale. But the hidden costs will be around the store and marketing.
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